Remember that old cliche where women are supposed to love shopping while the men folk are dragged along only to drop into the nearest chair, uttering ‘Yes dear, it looks fine dear’ ‘But, don’t you have one like that already..dear?’ are thankfully (mostly) confined to the archives of 70’s sitcoms.
Despite the myth that Women are supposed to love shopping I know for a fact many don’t like it at all. Some I speak to even hate it!
Surveys in the UK suggest that up to 44% of women don’t like clothes shopping one bit. Apart from the usual issues such as finding the right size, not wanting to try on clothes, bad lighting and poorly placed mirrors. (all true) There can be an issue of too much choice (or lack thereof)
Having too much of a choice doesn’t sound like much of a problem considering world events, but having the confidence to know what looks right, and step out of the house feeling good about yourself can be an uphill struggle for those battling with issues in low self-esteem and confidence.
If you look good, you feel good. This has a positive effect on yourself as well as those around you and can affect for the better, every aspect of your life.
Shopping for men it has to be said, is far easier. By definition, their choice is narrower. For the corporate environment at least, they can choose between suit, pants, shirt, tie, jacket, sweater, shoes, man-bag and coat. Business dress for men is more relaxed than ever though, and lines can still get blurred. Successful dressing for men is down to the right tailoring, style, colour and cloth.
Shopping for women on the other hand, is a whole new ball game.
Although many of us can remember the carefree days of dressing up and experimenting with shopping in our youth.Having the responsibility of a young family, work, stress or illness can leave many women on the back foot regarding confidence, energy and the feel-good factor they once had.
One of the reasons shopping can be such a minefield for women today, is they can wear absolutely everything! From skirts, to shirts, dungarees to dinner jackets, catsuits to cufflinks. As well as every concievable colour, material and style in between.
We can cross borders without a fashion visa from feminine to masculine quicker than you can say The Devil Wears Prada.
With more choice comes more problems. Can I wear this length? Is this colour right for me? Does this make me look too young? What else will it go with? Am I trying too hard? All the hurdles, hoops and mental checks we go through before we buy something (and then to take it back) can be exhausting until we start the process of on-line shopping and find it just as fruitless.
Then there is the hair, makeup, nails, and general maintenance departments to keep the whole look rolling on.
After being lost in the ‘I’ve got nothing to wear’ maize for too long, and trying to put things right with well meaning relatives and friends, a style coach is often the only way out and onto a new path and direction.
As well as coming from a neutral and non-judgemental stand point, the role of a personal shopper is about matching an image to a personality and elevating a profile (whatever role in life) This allows you to get on with the job efficiently and successfully without thinking a second longer about the image you just worked at.
And the best part? Everyone will think it came from you.
To find out more about how a style coach can get you out of your maize, speak to Rachel for an initial consultation: +44 79890 77603 or email firstname.lastname@example.org