It is usually my job to pick out clothing for others’ on personal shopping trips around Munich. It’s nice for a change when the tables are turned. This usually happens when I go shopping with my Mum. We were walking around the beautiful seaside town of Sidmouth in Devon, England when we decided to take a look inside M&Co.
M&Co (formely Mackays) was established in Scotland fifty years ago and has grown to become one of the largest privately owned fashion clothing retailers in the UK and has over 300 stores including franchises in Dubai, Bulgaria and Malta.
When you walk into the store, it is easy to understand the success of this family fashion empire.The layout is generous and you can actually move clothing to look at it, rather than it being jammed in so tight, you feel like a wrestler (trying not to wrestle) Lighting is ambient but you can still see the colours for what they really are. The music is neither too loud or piped elevator music (as my Dad liked to call it) and the staff are great. BUT the best thing about M&Co is their pricing. It’s brilliantly budget or (in a French accent) budget!
Take this dress. It already has (as they say in the business) hanger appeal, which makes it easier to imagine how it might look on and a quick turnaround for the retailer. Scouting around shops before personal shopping trips, It was clear to see how the store mixed good basics with embellished pieces perfectly.The website is really good for this too.
Mum took one look at the dress and said ‘It’s Christian Dior’s New Look dress of the 1950’s. It’s charming Rache’ With that, I had to try it on!
The dress feels light on and does have a designer feel about it. I thought It might feel a bit too girly with all the lace, but it doesn’t due to the midnight blue and the elegant cut. There is just enough netting underneath the dress to push it out without making me feel like a music box dancer. The hint of lilac lining beneath the bodice gives it something extra and even the grosgrain belt (which I normally discard) adds to the look. The price of the dress was 59 (GBP) but was reduced further to 40. Of course, I had to get it!
Fashion doesn’t need to be expensive to be beautiful!
Take a look at M&Co here.