Casa Magnolia is one of those gem like shops you sometimes hear people talking about, like it nearly belongs to them. Well this one is mine!
I try to visit whenever I stay with Mum in Devon. The shop is nestled in the beautiful town of Chagford on the edge of Dartmoor, South West England
We usually decide beforehand whether we are going to go in or not because once past the threshold, it’s nigh on impossible to walk away empty handed. If we decide not to go in, we take necessary precautions to avoid the danger zone and go in search of cake!
Shopping doesn’t always have to be about spending money though. On the contrary. It can also provide a valuable source of inspiration and ideas that fuel creativity in general and it is more than OK to window-shop and walk away.
So what makes this shop stand out from the rest? To start with they have fabulous collections. Oska, Terry Macey, NYDJ, Clemente, Lily & Me, Quernstone and Joseph Ribkoff to name just a few. Having an experienced eye and always on the lookout for new labels keeps things current, interesting and buzzing.
Then there are the accessories. Supreme bags designed by Tissa Fontaneda create an entrance and you wonder, are they rubber or leather? (The answer is leather) Jewellery from Florence, bags from Argentina and hand crafted belts and boots from England.
Then there is the service. The dream team consists of Pam (the owner) Vikky and Adam. Any one of them will be waiting with a beaming smile and welcome. Creating an atmosphere and service that is friendly, genuine and relaxed. Combine this with passion and experience and you get a winning combination. Not something in my experience that everyone in retail understands. It goes some way to explain their loyal following of present and new customers alike.
On a recent visit, my eye was drawn to some gorgeous knitwear (shown) from the Serbian label IVKO. A collection of high class knitted womens’ fashion and accessories. Ivko combine craftsmanship with state of the art technology. One look at the website will explain their motif handwritten emotions! you will get lost in their dream-like films.
Mum treated me to the cardigan which put a massive smile on my face (also shown) The cardigan does its (100% wool) job by perking up, and putting life into an otherwise dull outfit.
Visiting this shop reminds me that England (as the saying goes) is indeed ”a nation of shopkeepers” for that (and countless other things) it is always good to go back.
Now, where’s that cake!