Happy New You!

I recently met up for breakfast with my brother in my home town of Okehampton, West Devon. We met in The White Hart hotel, a 17th century coaching inn, now converted into a J D Wetherspoon pub and hotel.

The buildings history is tastefully honoured with a decent collection of nostalgic photos and paintings including the town and surrounding area. We were trying to pinpoint the year of a particular black and white street scene of Okehampton when I saw a lady in the foreground of the picture.

She was wearing a white buttoned up three quarter length dress, a neat collar and short capped sleeves with a fitted waist and a pattern around the hem. A pair of cream courts, a matching bag and her hair was styled in a neat flipped bob.

I shouted out ‘‘It’s the 60’s’’ like a crazed pub quizzer.

And then we saw the date. 1960.

What struck me, is that it took a dress and a particular time in fashion to pinpoint the age of the photo. Not from looking at the cars, buses or buildings, but a simple cotton dress.

Whether you were born during these times or not, most of us recognise something from the fashion eras of the 1940’s, 50’s, 60’s and 70’s and many of us will have a favourite style from those times. Any one of these eras is always a great excuse for a fancy-dress party too!

The styles of these times stood out not only for their individuality, but were clear signposts and maps to what was happening socially and politically in the country and around the world.

The wartime rationing of food and clothing in the 1940’s literally forced fashion into slimmer silhouettes using cheaper and less material. Tights and stockings would be a thing of the past as women learnt to ‘draw’ on their back seams or go without.

This all changed with the end of war in 1947. Christian Dior showed 90 creations to an audience in Paris. The skirts and dresses used huge amounts of material with equal quantities of netting underneath. It was the famous Bar jacket and full pleated skirt that epitomised what was coined The New Look. It marked the end of rationing and the doom and gloom of war and gave way to a booming time in fashion as well as in dance and music.

Fashion nowadays is a massed produced affair and there are few ‘stand-out’ moments when a new fashion season comes around and lets face it, there are only so many ways you can design another cotton t-shirt.

With charity shops in almost every town and city in the UK, it is not hard to pick up a bargain and a a complete outfit while supporting a charity or two and you will often find original pieces from way-back-when.

On top of that, you are helping to recycle the burgeoning clothes mountain we already have.

Would you like a new look?

Are you are overwhelmed or lost in the fashion jungle? Then get in touch with me today and find out how you can update your style, wardrobe and image in three easy steps!

Wishing you all a very happy, healthy and stylish 2018!

Clem Onojeghuo

Out Of The Blue!

It is usually my job to pick out clothing for others’ on personal shopping trips around Munich. It’s nice for a change when the tables are turned. This usually happens when I go shopping with my Mum. We were walking around the beautiful seaside town of Sidmouth in Devon, England when we decided to take a look inside M&Co.

M&Co (formely Mackays) was established in Scotland fifty years ago and has grown to become one of the largest privately owned fashion clothing retailers in the UK and has over 300 stores including franchises in Dubai, Bulgaria and Malta.

When you walk into the store, it is easy to understand the success of this family fashion empire.The layout is generous and you can actually move clothing to look at it, rather than it being jammed in so tight, you feel like a wrestler (trying not to wrestle) Lighting is ambient but you can still see the colours for what they really are. The music is neither too loud or  piped elevator music (as my Dad liked to call it) and the staff are great. BUT the best thing about M&Co is their pricing. It’s brilliantly budget or (in a French accent) budget!

M&Co3

Take this dress. It already has (as they say in the business) hanger appeal, which makes it easier to imagine how it might look on and a quick turnaround for the retailer. Scouting around shops before personal shopping trips, It was clear to see how the store mixed good basics with embellished pieces perfectly.The website is really good for this too.

Mum took one look at the dress and said ‘It’s Christian Dior’s New Look dress of the 1950’s. It’s charming Rache’ With that, I had to try it on!

The dress feels light on and does have a designer feel about it. I thought It might feel a bit too girly with all the lace, but it doesn’t due to the midnight blue and the elegant cut. There is just enough netting underneath the dress to push it out without making me feel like a music box dancer. The hint of lilac lining beneath the bodice gives it something extra and even the grosgrain belt (which I normally discard) adds to the look. The price of the dress was 59 (GBP) but was reduced further to 40. Of course, I had to get it!

Fashion doesn’t need to be expensive to be beautiful!

 

Take a look at M&Co here.