Shopping In London!

London is undoubtedly one of the best shopping capitals in the world. But with such a huge and varied choice on offer, it can be a jungle. So where do you begin?

At best, shopping can be overwhelming and even intimidating.How do you shop for things that echo your personal style, and leave you feeling confident and energised, not frustrated and exhausted?

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Coming Soon….!

I am creating a series of guided shopping trips for small groups of like minded people around London and will be your style coach, tour guide and personal shopper rolled into one!   rachel@rachel-moss.com or more information:


Pigs And Flamingos

Have you ever had one of those nightmares where you find yourself naked at a dinner party? Or wearing a clown outfit at a funeral? Self-consciousness, insecurity and embarrassment are such strong psychological forces that they regularly haunt our dreams.

But you can turn them around. Here’s my story.

Early on last year, I was booked to walk in a fashion show for a department store outside Munich. It was my first job for a new agency and also my first catwalk show in years.

As far as my runway CV went, mine was fairly thin. My experience – and comfort zone – lay more in fashion showrooms for wholesale fashion buyers, photographic work and modelling for TV shopping channels. Rather chillaxed, really, compared to hot footing it down the catwalk trying to keep cool and collected when really you’re sweating like a builder!

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My catwalk debut was moons ago, circa 1985. The Top Shop store show in Plymouth was a culmination of a six week modeling and deportment course, oh yes. I walked out heavily buttoned and shoulder padded to a thumping version of ‘Mack the knife’, my hair was sprayed to high heaven and I was shaking from head to toe with nerves.

Then came wedding shows in freezing marquees amongst prize winning cows and bulls, Laura Ashley events in (far too many) brushed cotton floral dresses, and a couple of Liz Claiborne shows that had more twists and turns than the aforementioned clown with his pants on fire.

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So, on that fatal winter’s day last year, I pulled on my grey wool dress, extreme thermal tights and five inch red sheepskin wedges to meet a couple of models I was going to be working with, at the local train station.

I spotted the girls immediately (and not only because they were the only ones up at 6am on a Saturday morning). They were tall. Really tall. Standing in their ballet flats, they came to the same height as me in my super wedges.

Something felt immediately wrong, but I let it pass in my early morning stupor. On arrival at the store, I met the remaining models (including two friendly and exuberant males). They greeted each other in high fives and air kisses, and politely said hello to me. It was clear that they had previously worked together and were furiously catching up.

Brilliant, all of them were the same towering height. Almost a head taller than me, way over six foot (1.90 metres). And insult to injury, the girls were one or two dress sizes smaller than me. Taller and smaller! Just my day.

I felt I had been set up (like Channel 4’s ‘Faking It’ series) where they take a wrestler and train them up to be a ballet dancer to compete in a final showdown. Judges get to decide who the fake is. Sometimes they guess, but often they don’t. But there’s no faking height and size in a live show. All I had was my ability to walk, smile and show the clothing to the best effect.

Looking up at the high domed ceiling of the department store, I willed anyone to hoist me up and out of the building. To that effect, I even rung my husband but he was busy. So I was stuck with five fashion shows and model colleagues twenty years younger.
One of the girls I travelled with, became my partner. We practiced to be in sync with one another (as much as I could with her longer stride) and created a series of routines, turns and walks that we could remember.

It was then that the woman in charge caught my eye, and saw the discrepancy of choice in her new model. I felt like a pink pig trying to learn synchronized swimming in a sea of long limbed flamingos.

 

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Rather than pretend NOT to see what was happening, I walked straight up to the boss.
‘Well, its obvious isn’t it?’ she said, crossly pointing at me up and down with her finger. ‘You are clearly not the height you said you were. You’re going to knock my whole show out. Everyone looks the same, EXCEPT YOU’, she bitched.

I went on to explain that, perhaps, there must have been some kind of mix up in the measurement conversions, even though she had already seen me in person. Smiling hard, I promised her that she wouldn’t be disappointed, which she already was, obviously.

We got ready in our first outfits, but to make things more challenging, we didn’t walk out onto a level catwalk, common in most shows but immediately down two steep flights of stairs onto the department floor. My calf muscles were like steel by the time we finished!

I kept in time with the music, twirling to our memorized routine. I also kept telling myself: keep smiling, keep walking, don’t look down and please, please don’t fall on your pink pig arse! Fortunately, I completed the shows without a hitch.

In the last show, I was calm enough to take a look at the largely female audience. How on earth would these women in the audience wear the clothes and styles on models with a dress size eight and the height of Olympic athletes?

It was an abruptly absurd and exhilaratingly comical vision. The models were definitely Haute Couture, the clientele, of course, were just your average women, somewhere between a height of 5 feet 4 (1.65 metres) and a dress size 14 (42). Don’t get me wrong, that’s exactly as it should be!

My main job as a style coach is to help create and refresh a personal image of an individual person, who, in all likelihood, is not a supermodel. To do this with lasting results, things must be done in an authentic way. A successful image transformation not only has to fit to the personality, character (and comfort zone) of the person but should highlight the best of their body shape and unique features regardless of age, shape or size.

image008I couldn’t see how a catwalk show like this could carry this important message across. It looked manipulative to say the least.

I thought of the customers trying on the clothes after the shows, and wondered if they thought they could look like the models once they bought the clothes. I also wondered, how many were disappointed with their reflection and walked away empty handed and dejected.

As I made my way back to Munich I thought of my sometimes conflicting jobs as style coach and model. One creates and improves an image of reality, of what we do look like. The other participates in creating an illusion of what people think they should look like.

By now, I know which aspect I prefer. I hope you do too.

If you would like to know how a style session can help you, please get in touch!

Behind the Scenes

It was a great end to the month of July, working with Munich based portrait Photographer Lia Edwards on a styling and photographic session for a new client. 

A few weeks before the shoot, Margareta checked in for a wardrobe session with me. As owner of MMH life coaching, Margareta wanted a more International look to reflect her business.

First off, we established anything outdated in Margareta’s wardrobe and got rid of things that no longer fit or were tired and worn. At the same time, I looked for the best cut and colours to complement her figure and natural colouring.

Next, we set a date for Personal Shopping. A list of key items was created in order to fill out any gaps in the wardrobe. Margareta had fun discovering selected pieces that added volume, as well as value to her existing wardrobe.

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All that remained, was for hair and makeup and to get ready for the shoot!

As a model on clothing and photographic shoots I have first hand the experience on what is needed for getting the best results. In this work, the devil is (always) in the detail!

Having personally booked Lia for a photoshoot of my own, I was struck by the energy and quality of her work- It seemed a natural step for us to collaborate!

If you are looking to re-brand your business; update your website or simply for a fresh new look! Talk to us today and experience a professional but fun photo shoot with photos that everyone will be talking about!

Make Me Up Mr Ford!

I have wanted a Tom Ford makeover for a while now. I was after a glamorous ’50’s postcard look based on a lipstick I already had my eye on. I asked Nafsika, my lovely Italian consultant to do a makeup befitting the said lipstick, Wild Ginger. The colour is reminiscent of 1950’s Hawaii and I wanted to wear it, even if I couldn’t be there!

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Lipsticks have an instant transforming effect to the face. If you don’t want to go heavy on the eyes, then go for a punchy lipstick with a striking colour. You can look instantly made up with a lipstick. After the eyes, the lips are the second most expressive part of the face and people will concentrate on one or the other when talking, so make them count!

Nafsika applied everything to my face with brushes including facecream, highlighter and foundation. You can of course use sponges and fingers to apply these products. She probably couldn’t opt out from using the exquisite brushes made of horse hair, since the cost of a complete set could fly you to Hawaii and back and still give you change for dinoir!

There is no obligation to buy, but of course, you will be seduced by any number of the products used or on display. Since I already wanted to purchase the lipstick, there was no contest. So there!

Verdict: The makeup photographs well and that is what the brand is all about. Strong. confident. sexy. glamorous. It is not however a makeup where you could pick a pint of milk up without getting a few looks, but I loved how it made me feel.

Walking home, I am sure I could hear the sound of palm trees rustling in the breeze…

Products used: Foundation- Traceless foundation stick ’03 Fawn’ -Illuminating highlighter pen in ‘Dusk Bisque’ -Powder ‘Ivory Fawn’ -Eye shadow from an eye quad ‘Golden Mink‘ and ‘Cocoa Mirage‘ Eye -Defining pencil ‘06 Midnight‘ -Mascara Extreme Mascara -Bronzing powder, ‘Gold Dust‘ -Blush ‘Ravish‘ and Lipstick ‘Wild Ginger‘